I came across this article by Cameron Chapman on the website Smashing Magazine. A great overview of color and meaning for all of you interested in knowing what message your brand is sending. Enjoy!
By Cameron Chapman
Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in someone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.
Read the full article on smashingmagazine.com