• Color Theory for Designers, Part 1: The Meaning of Color

    Color Theory for Designers, Part 1: The Meaning of Color

    I came across this article by Cameron Chapman on the website Smashing Magazine. A great overview of color and meaning for all of you interested in knowing what message your brand is sending. Enjoy!

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    By Cameron Chapman

    Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in someone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.

    Read the full article on smashingmagazine.com

  • Powerful Presence

    Powerful Presence

    Naaz Hosseini, voice empowerment coach, helps corporate and entrepreneurial women step into their vocal power so they can command the attention and respect they deserve. Naaz works with artists, entrepreneurs and corporate clients to help them free their expression, unleash their creativity, and connect to their confidence.

    For Naaz’s branding she came to us with the purple swirl and a self-made logotype that needed updating. Our goal was to create a new logo using the swirl that would be both strong and elegant to reflect her personal style as a voice coach. We added the fresh ocean blue to the color scheme to create a balance of energy. The purple represents speaking from the heart and the blue represents the crystal clear clarity of communication. For imagery we sourced photos that helped reinforce her message of speaking with confidence, enjoyment and connecting with community.